Paint me a picture...

Author

Beau Valentish
August 13, 2024

Hey! Glad you could make it.

Let’s get straight into this week’s session.

If you’re trying to get more clients for your 1-1 coaching, allow your prospects to imagine themselves using your training. 

Here’s what I mean. 

Instead of just listing all the features included in your training…

Set the scene. 

Paint a picture. 

Allow your prospect to take a ‘virtual test drive’ and experience what it’s like to be coached by you. 

People want to know what’s in it for them. 

Sure, they’ll get the gist if you list what’s included: 

  • Workouts tailored to your specific goals.

  • Personal meal plan.

  • Weekly check-ins

But it may not be enough to convince them. To get them to apply. If you want to stand out from the crowd and hook your prospects…

Make it crystal clear how their life will look after they sign up. 

Let’s look at some ways to do this. 

As A Lead 

For short-form copy (emails or captions for example) painting a picture in your lead sucks your reader in. 

“The sun is shining, the birds are chirping and you’re sitting down to a delicious breakfast packed with all the macros you need to fuel your morning. You haven’t had to worry about planning what to eat for weeks thanks to your tailor-made, jam-packed meal plan. There are still so many recipes you're keen to try!”

Doesn’t that sound more exciting than “Get a comprehensive meal plan when you sign up for 1-1 coaching”?

This type of imagery excites people because it taps into their core desires while highlighting the benefits of your training.

It also gets the reader to imagine themselves in the story. 

What a way to evoke emotion in your prospect right from the start!

But it’s also useful…

In Your Sales Page

Turn your benefits list into the Mona Lisa.

Imagine this:

“You’re going to the gym in your new outfit (the one you started with no longer fits) and can’t wait to hit yet another PB. You haven’t needed pre-workout all week since your natural energy levels have been through the roof! It’s hard to believe how much progress you’ve made in just a few weeks but you’ve also never had a program that feels like it’s perfect for you.”

As we mentioned at the start of this session, listing your features and benefits can give your prospects a good idea about what your training offers.

And they should still be included in your sales page.

But if you paint a clear picture as well… 

You better put your phone on silent 😉

Now there’s one more situation we need to talk about…

Case Studies

Use case studies to tell stories. 

Instead of just posting a before and after picture of your client, add some backstory to their situation. 

What were their struggles before starting?

How did they stay consistent?

What elements of your coaching did they find most useful?

Make your client relatable to other people. 

Your reader may see this and think “That’s exactly what I’m going through, so if it works for them, it can work for me!”

And that’s exactly what you want. 

Alright, let’s recap.

Paint a picture for your reader. 

Great places to do this are in your leads, benefits section of your sales page and case studies. 

If done well, you can give your prospect a free trial (so to speak) by allowing them to imagine themselves training with you.

And if it excites them, they’re much more likely to invest in your coaching and see the benefits for real. 

Weekly Workout

Take one benefit of your coaching and use it to paint a picture.

Create a little scenario so that your reader can imagine having that benefit in their life. 

Examples can be found earlier in the session.

That’s all for today, I’ll see you next week!

All the best,

Beau 🫱🏻‍🫲🏼